When writing copy, we often wonder if they are any good.
Could they be any better?
Am I doing something wrong?
The answer to all three questions is YES. Your chops are probably good, but to be perfectly honest — most of us aren’t copywriting ninjas.
Creating a killer copy doesn’t come naturally to most of us. What’s more, we are probably leaving loose ends.
But, did you know that there’s a mindset that can help you skyrocket the quality of your copywriting chops?
A method designed to help you produce copies like the elites?
A tactic that makes your writing extremely persuasive and the money pour in?
Gun-to-the-Head Copywriting Method
Imagine a gunslinger keeping you at gunpoint. You can see the barrel of the gun — at point blank range.
Write a fantastic copy that will bring in sales, or the gun goes off.
Doesn’t leave much room for dilly-dallying, does it?
That’s the whole point of the gun-to-the-head copywriting method.
Imagining a gun pointed at your head forces you to stay on-point when writing.
John Carlton first introduced this method in his book “Kick-Ass Copywriting Secrets of a Marketing Rebel.”
He claims that having the right mindset goes a long way when it comes to writing a stellar copy.
And he’s right. I personally tried this approach, and the results are downright brilliant.
The gun-to-the-head approach helps me tailor my copy and make it more concise and more benefit-driven.
And it works. Every. Single. Time.
So, how does gun-to-the-head copywriting mindset actually benefit you? Here’s how…
With the gun-to-the-head copywriting you will:
● Remove filler, so it doesn’t get in the way and waste readers’ time
● Use simplistic words, so you don’t lose the attention of readers and potential sales
● Force yourself to think outside of the box, and construct captivating ideas
● Use proven headlines, subheadings, and points to create hard-hitting posts
● Always provide a juicy benefit for your readers to close the deal
Why This Method Works
When copywriting becomes a matter of life or death, we take things far more seriously. When everything’s on the line, we see things from a very compelling perspective.
You see, John came up with the idea when he was broke. Pressed on all sides, he HAD to write successful ads, or starve.
However, instead of panicking and losing his mind, John felt eerily calm and determined.
He treated each ad as a life or death situation — as if someone had pressed a cold nozzle of a loaded gun against his head while he was writing.
The results? He made more money than he knew what to do with! Well, not right away, but eventually he did.
What does that tell us?
It tells us that you need to leave yourself with no other option but to write a killer copy. And with this mindset — you will.
So what are you waiting for?
Go ahead and give this a shot.
Let me know how it goes.
Thank you for reading.